
Magnus is passionate about raising awareness of Moloch and Molochian traps—where collective action problems, perverse incentives, and systemic failures can lead to suboptimal or harmful outcomes. On this page, you’ll find essays, graphic poems, “Moloch Swag,” and digital art, all produced and shared by Magnus to illuminate these hidden forces.

Moloch is a metaphor.
Moloch is the metaphorical god of finite games, unhealthy competition and coordination failure.
Moloch is an unseen force, an emergent property of the complex system we create between all our interactions as human beings.
Take a look at Magnus’s AI-assisted graphic poem on Moloch and his impact on different facets of our lives.
Swag

Our unique collection of Moloch-themed swag is designed to draw attention to the concept of Moloch and Molochian traps, challenging us to confront the hidden forces that manipulate our lives.
100% Pure Cotton T-shirt £25
Introducing our “Moloch Made Me Do It” T-shirt – a symbol of rebellion and awareness. Crafted from 100% premium cotton, this shirt features the distinctive Moloch head insignia emblazoned proudly on the front, accompanied by the bold and thought-provoking phrase “Moloch Made Me Do It” on the back. This T-shirt is not just a piece of clothing; it’s a statement, a call to action against the hidden forces that manipulate us. Wear it with pride and join the movement to break free from the traps that bind us.

Mug £10
The “Moloch Made Me Do It” Mug – a daily reminder of the fight against unseen forces. This ceramic mug is adorned with the iconic Moloch head insignia and the striking phrase “Moloch Made Me Do It.” As you sip your favourite beverage, let this mug serve as a conversation starter and a symbol of resistance. Break free from the traps and join the movement for a brighter future.

Tote Bag £10
Our “Moloch Made Me Do It” Tote Bag symbolises resistance and change. This high-quality tote bag features the striking Moloch head insignia and the phrase “Moloch Made Me Do It.” Carry your essentials in style while carrying a message that challenges the unseen forces that manipulate our world. It’s not just a bag; it’s a symbol of hope and defiance.

Pen £2.50
Our “Moloch Made Me Do It” Pen is more than just a writing tool; it’s a statement of resistance. With the distinctive Moloch head insignia and the powerful phrase “Moloch Made Me Do It,” this pen is a daily reminder to challenge unseen forces. Use it to write your thoughts, make notes, and, most importantly, make your mark in the fight against the shadows. Carry the message of defiance with you wherever you go.

Cap £15
Our “Moloch Made Me Do It” Cap is a symbol of rebellion and awareness that you can wear with pride. Featuring the iconic Moloch head insignia and the phrase “Moloch Made Me Do It,” this cap is not just for style; it’s a call to action. Wear it and join the movement against the hidden forces manipulating our world. Let your headwear make a powerful statement as you break free from the traps and stand up for a brighter future.
Graphic Art
More Moloch
Meditations on Moloch by Scott Alexander
Liv Boeree Ted Talk – The Dark Side of Competition in AI
Take a look at this superb Ted Talk in which Poker champion and science communicator Liv Boeree discusses the “Moloch’s trap” in the context of AI development. An excellent introduction to the topic.

