In this complex information age, distinguishing between rigorous scientific fact and veiled pseudoscience is a pressing challenge. In the vein of my previous writings on information pollution and cognitive biases, let us now consider a series of questions we can ask ourselves to gauge the scientific integrity of an idea or claim:

In recent years, a confluence of events, including the COVID-19 pandemic, the Russia-Ukraine conflict, increasing economic instability, global warming, and political corruption, have merged into what is now termed a poly-crisis or meta-crisis. This tumultuous landscape, rife with uncertainties, is deeply unsettling. As the mainstream falls short in explaining these events and the simultaneous occurrence of multiple crises, many people turn to alternative narratives in an attempt to understand what is happening.

In today's ever-evolving information landscape, media platforms, both legacy and alternative, wield unprecedented influence in shaping public opinion. Within this media ecosystem, familiarity with the inherent "failure conditions" of each media source is becoming increasingly important.

We live in an era marked by escalating existential threats and global crises. Climate change poses urgent challenges, evidenced by frequent extreme weather events such as wildfires and hurricanes, while human activities continue to degrade the environment, as seen in the depletion of the Amazon and overfishing.

We, the citizens of The Both/And! Project, declare to practice equity and inclusion in all our words and actions.